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About Us

White By Design

Opened 10 years ago, it was first nestled in the Roslyn Village before it relocated to central Dunedin to become an exciting go-to boutique fashion store in the heart of the city’s fashion precinct.

Catering for every age, stage and lifestyle, its label selection includes exclusive lines made in Dunedin. These embrace the sensual Crossover Slips loved by teenagers, the fabulous selection of superfine merino dresses in various tones and the equally versatile Sloppy Jo tops in a variety of gorgeous colours.

As well as the fine selection of quality local, national and international brands, customers enjoy stunning customer service from Wendy, Barb, Lizzie and Beth. All have extensive experience in retail, design and manufacturing.

Little wonder a customer recently remarked: 'Why go anywhere else when there’s White'